
We’re holding Big Tech accountable for its role in fossil fuel production
Big Tech is enabling the Fossil Fuel industry
Advanced technologies help cut costs and boost yields by up to 15%, “expand production,” “generate new exploration opportunities,” accelerate “extracted and refined” hydrocarbons, and make “the future of oil and gas exploration and production brighter than ever.”
ENABLED EMISSIONS
Fossil fuel companies rely on AI, IoT, and cloud computing as a “game changer” to find and extract more oil and gas, more efficiently & cheaply.
This drives massive enabled emissions—additional emissions resulting from increased fossil fuel production only made possible by advanced tech.
It’s bigger than datacenters
The use of AI overshadows the direct impacts of AI operations. Two projects alone - of many - enable emissions equal to 334% of Microsoft’s entire FY23 carbon footprint - including its datacenters. This starkly contrasts with the sustainability pledges of hyperscalers like Microsoft, Amazon, and Google.
We’re working to truly align technology with climate science
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Advocating
Pushing for smart policies, market design, governance, and incentives
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Educating
Exposing gaps in carbon accounting, regulations, and sustainability claims
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Mobilizing
Uniting stakeholders to amplify demands for accountability and climate action.
Our work
Our Allies
OUR STORY
We are leaders in AI, ethics, energy, and sustainability, with decades of experience in tech + climate. Our advocacy led to Microsoft’s Energy Principles — an initial policy step, despite significant loopholes. In 2024, we left the company to push externally for accountability and systemic climate action.
Our team
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Holly is a recognized sustainability leader with a decade of experience at Microsoft, where she founded and led both the company's global Community Environmental Sustainability program as well as the Employee Engagement program, supporting 10,000 employees across 36 global chapters. Holly is on the Board of Directors for American Forests and Zero Waste Washington and is an active plant-based mountain athlete.
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Will is an AI product management leader working at the intersection of technology, policy, and climate. At Microsoft, he led the development of Responsible AI platform features, co-founded Green Software Engineering initiatives like the open-source Carbon Aware SDK, and co-authored Microsoft’s Accelerating Sustainability with AI playbook.Outside of work, he finds inspiration in nature, exploring the rugged landscapes of the Pacific Northwest.
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Drew works for Planet Earth but provides consulting services for employee engagement through the Climate Leadership Collective, helping organizations make sustainability part of everybody's job. He is a founding member of the Enabled Emissions campaign.
"Holly and Will Alpine are innovative, fearless leaders driving meaningful change in the fight for a sustainable future. Through the enabled emissions campaign, they’ve spotlighted the critical – and largely unaddressed – role of advanced technologies in enabling fossil fuel production, holding tech companies accountable in ways few others are. Their bold vision, strategic approach, and unwavering commitment set a powerful example for the climate movement and inspire action toward a more just and sustainable world.”
-Bill Weihl, Founder and Chief Strategic Advisor at ClimateVoice, Former Director of Sustainability at Facebook & Google
FAQ
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Enabled emissions are the additional greenhouse gas emissions that occur when advanced technologies—like AI, IoT, and cloud computing—make fossil fuel extraction and production economically or technically feasible.
These emissions don’t appear in tech companies’ carbon footprints—but they’re real, and potentially massive.
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No! The biggest climate risk from AI isn’t its energy use—it’s how it’s used. While AI-driven demand is pushing data center electricity consumption higher (about 1.5% of global electricity in 2024, projected to reach nearly 3% by 2030), the emissions impact is still relatively small compared to fossil fuels, which drive over 90% of global CO₂ emissions. The real concern is when AI is used to expand fossil fuel production, locking in long-term emissions.
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AI is often promoted as a climate solution, with promises of optimizing clean energy and managing power grids—but most of these benefits remain speculative or limited in scale. Meanwhile, the downsides are concrete and accelerating: soaring emissions from energy-intensive AI datacenters, increased fossil fuel extraction, and rebound effects that offset efficiency gains. As the IEA puts it, emissions reductions from digital technologies “are not on track to materialise without regulatory and other interventions.”
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Enabled emissions aren’t currently captured in corporate climate reports. Tech companies aren’t accountable for how their tools are used, and current Scope 3 rules don’t cover the downstream impacts of technology.
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Only with guardrails. Jevons Paradox shows that improving efficiency can lead to increased overall resource use. Without regulation, tech-driven efficiency in oil and gas often leads to more drilling, not less.
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Currently, none. No national or international policy currently regulates the use of AI, cloud, or IoT in high-carbon sectors like oil and gas.
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Policy wins are essential: for example, the EU AI Act could be expanded to classify fossil-fuel-enabling AI as “high risk.”
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This isn’t about stepping back—it’s about stepping up. Tech companies can lead by accelerating the clean energy transition, not locking in fossil fuel dependence. Using “competition” to justify harmful partnerships is short-sighted; real leadership means choosing a livable future over short-term gain.
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Yes, but most are vague or misleading. Without enforceable standards or interim targets, they’re “virtually meaningless” (Carbon Tracker, 2023). The IIGCC standard is promising—but voluntary.
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The latest data of cloud market share by fossil fuel digitalization contracts shows: Microsoft (~57%) Amazon Web Services, (~17%) Google Cloud (~13%) Others (~13%).
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