
We’re challenging the use of technology to prolong the era of fossil fuels
Big Tech is enabling the Fossil Fuel industry
Advanced technologies help cut costs and boost yields by up to 15%, “expand production,” “generate new exploration opportunities,” accelerate “extracted and refined” hydrocarbons, and make “the future of oil and gas exploration and production brighter than ever.”
ENABLED EMISSIONS
Fossil fuel companies rely on AI, IoT, and cloud computing as a “game changer” to stay competitive in the era of cheap renewable energy.
This drives massive enabled emissions—additional emissions resulting from increased fossil fuel production only made possible by advanced tech.
Datacenter impacts are only the tip of the iceberg
The use of AI overshadows the direct impacts of AI operations. Two projects alone - of many - enable emissions equal to 334% of Microsoft’s entire FY23 carbon footprint - including its data centers. This starkly contrasts with the sustainability pledges of hyperscalers like Microsoft, Amazon, and Google.
We’re pushing to truly align technology use with climate science
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Advocating
Pushing for smart policies, market design, governance, and incentives
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Educating
Exposing gaps in carbon accounting, regulations, and sustainability claims
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Mobilizing
Uniting stakeholders to amplify demands for accountability and climate action.
Our work
Our Allies
OUR STORY
We are leaders in AI, ethics, energy, and sustainability, with decades of experience in tech + climate. Our advocacy led to Microsoft’s Energy Principles—an initial policy step, despite gaps. In 2024, we left to push for external accountability and systemic climate action.
Our team
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Holly is a recognized sustainability leader with a decade of experience at Microsoft, where she founded and led both the company's global Community Environmental Sustainability program as well as the Employee Engagement program, supporting 10,000 employees across 36 global chapters. Holly is on the Board of Directors for American Forests and Zero Waste Washington and is an active plant-based mountain athlete.
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Will is an AI product management leader working at the intersection of technology, policy, and climate. At Microsoft, he led the development of Responsible AI platform features, co-founded Green Software Engineering initiatives like the open-source Carbon Aware SDK, and co-authored Microsoft’s Accelerating Sustainability with AI playbook.Outside of work, he finds inspiration in nature, exploring the rugged landscapes of the Pacific Northwest.
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Drew works for Planet Earth but provides consulting services for employee engagement through the Climate Leadership Collective, helping organizations make sustainability part of everybody's job. He is a founding member of the Enabled Emissions campaign.
"Holly and Will Alpine are innovative, fearless leaders driving meaningful change in the fight for a sustainable future. Through the enabled emissions campaign, they’ve spotlighted the critical – and largely unaddressed – role of advanced technologies in enabling fossil fuel production, holding tech companies accountable in ways few others are. Their bold vision, strategic approach, and unwavering commitment set a powerful example for the climate movement and inspire action toward a more just and sustainable world.”
-Bill Weihl, Founder and Chief Strategic Advisor at ClimateVoice, Former Director of Sustainability at Facebook & Google
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